Victoria's property market is coiling. Here's why that's good news for property professionals.
- Mar 18
- 3 min read
The Australian property market has had plenty to talk about lately. Rising rates, cost-of-living pressures, and Victoria's well-documented challenges have dominated the headlines. But if you look closely at the data and listen to the people who know the market best, there's a compelling story of opportunity beginning to take shape.
Oliver Hume CEO Julian Coppini put it plainly in the company's latest Quarterly Market Insights report:
"The market will not remain out of balance forever. There will come a point where the discount in Victoria becomes too compelling to ignore. Investors and owner occupiers alike will recognise the relative value on offer. When that shift in sentiment happens, and the established market begins to show sustained price growth, the market will respond quickly."
For anyone building, or considering, a career in real estate, that statement carries real weight.
Victoria pitched for a strong year in real estate
Victoria's land and housing market has faced a tough few years. Elevated state taxes, policy uncertainty, and a stalled established housing market have combined to suppress buyer confidence. Established homes have been selling at significant discounts to replacement cost, which has made new builds a harder sell for buyers and developers alike.
But here's the other side of that coin: Melbourne and regional Victoria are now priced at a meaningful discount compared to Sydney, Brisbane, and Perth. Rents remain tight. Population growth continues. The fundamentals of a major, growing city are very much intact.
The market isn't broken. It's coiling.
And when markets coil, they tend to release quickly, especially once sentiment shifts and the established housing market shows signs of sustained recovery.
What this means for real estate professionals
When market momentum returns, and experienced operators like Oliver Hume are confident it will, the industry doesn't wait. Buyers re-enter. Vendors act. Developers accelerate. Employers hire.
The property professionals who are ready when that window opens are the ones who trained before it did.
This is exactly why the timing for entering the industry, or upskilling within it — is so important. The agents, property managers, and sales professionals who build their qualifications and industry knowledge now will be best placed to capitalise when activity picks up.
Real estate has always rewarded those who are prepared. The professionals who hit the ground running in a recovering market are not the ones who start studying when the headlines turn positive. They're the ones who were already qualified, confident, and industry-ready.
The national picture remains strong
It's also worth noting that Victoria is the outlier, not the rule. Queensland and South Australia continue to perform strongly, driven by a powerful combination of population growth, constrained supply, and sustained buyer demand. Even with rate rises, enquiry levels across many markets have remained steady, a sign that the underlying appetite for home ownership in Australia remains as strong as ever.
As Oliver Hume's QMI report puts it:
“Rain, hail or shine, buyers keep showing up. And where there are buyers, there is demand for skilled property professionals to help guide them.”
Build your career on a strong foundation
At Property Training Australia, our mission is to deliver training that reflects the realities of the modern property sector, not just the theory. Backed by Oliver Hume's 70+ years of experience in the Australian property industry, our courses are designed to prepare you for the market as it actually works.
Whether you're entering the industry for the first time or looking to formalise your experience with recognised qualification, there's never been a better time to invest in your professional development.
Victoria will find its mojo again. The question is whether you'll be ready when it does.
Property Training Australia (RTO: 41241) is a nationally recognised Registered Training Organisation delivering accredited real estate qualifications across Australia. PTA is a division of Oliver Hume Property Group.
